Judge Allows Lawsuit on Behalf of NCAA Student Athletes to Proceed.
Feb. 8, 2010 – A federal judge today allowed a suit by former NCAA quarterback Sam Keller to proceed against the NCAA, Electronic Arts and the Collegiate Licensing Company. The suit alleges that the defendants conspired to unlawfully use the name and likenesses of NCAA student athletes in videogames produced by Electronic Arts. In allowing the suit to proceed, the Court expressly rejected claims by Electronic Arts that it had a First Amendment right to utilize player names and likenesses in its videogames. The Court’s decision establishes a strong precedent for athletes and individuals everywhere seeking to prevent corporations and sports leagues from exploiting their names and likenesses for commercial gain. Read more about the case.